Privacy Statement
This privacy policy outlines the procedures through which SERENEKID, LLC. (referred to collectively as "SERENEKID") gathers, utilizes, maintains, and discloses information obtained from individuals (each referred to as a "user") who access the www.serenekid.com website (referred to as the "site") and Serene Kid app on Google Play and Apple Store (referred to as the "app"). It's important to note that this privacy policy pertains to the site, app and all products and services provided by SERENEKID.
Personal Identification Information
We may obtain personal identification details from users through various means, including, but not limited to, when users use our app, browse our site, register on the site, place an order, subscribe to our newsletter, participate in a survey, complete a form, or engage in other activities, services, features, or resources we offer on our app and site. Depending on the situation, users may be requested to activate location services on their mobile device, provide their name, email address, postal address, phone number, and credit card information.
Users are able and can visit our site or app anonymously if they prefer.
We will exclusively gather personal identification information from users on a voluntary basis. Users always have the option to decline providing personal identification information, although this may limit their participation in specific site and app-related activities.
Non-Personal Identification Information
We may gather non-personal identification details regarding users whenever they engage with our site. Non-personal identification information might encompass the browser's name, the computer type, and technical data concerning how users connect to our site. This technical data can involve access dates and times, app features or pages viewed, browser type, and app crashes and other system activity. We may collect data about the devices used to access our services, including the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data, and mobile network data.
Uses of Information We May Collect
SERENEKID may collect and use user’s personal information for the following purposes:
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marketing service providers or data resellers whose data SERENEKID uses for marketing or research.:
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to provide our services:
Through our app developer and supplier Advanced Yoga Therapy, Inc (AYT, Inc) we collect precise or approximate location information from users' mobile devices if they enable us to do so via their device settings. We do not store this information but it is required pre-requisite of activating Bluetooth connection between our device and Android and Apple smartphones. SERENEKID collects such data from the time Bluetooth connection with SereneKID device is active until it is disconnected, and any time the app is running in the foreground (app open and on-screen).
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to improve customer service:
The information you furnish assists us in addressing your customer service inquiries and supporting your requirements with greater efficiency.
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to personalize user experience:
We might utilize aggregated information to gain insights into how our user community collectively utilizes the services and resources offered on our website.
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to improve our app:
We may collect data about how users interact with our services. This includes access dates and times, app features or pages viewed, browser type, and app crashes and other system activity. We may collect data about the devices used to access our services, including the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data, and mobile network data.
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to improve our site:
We may use feedback you provide to improve our products and services. Furthermore through partnership with Microsoft Clarity we use behavioral metrics, heatmaps, and session replay to improve and market our products/services.
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to process payments:
The information users provide about themselves while placing an order is exclusively used to fulfill that order. We do not disclose this information to external parties, except when it is essential to deliver the requested service.
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to run a promotion, contest, survey or other site feature:
We send users information that they have consented to receive, focusing on subjects we believe will capture their interest.
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to send periodic emails:
We may utilize the provided email address for various purposes related to the user's order, including sending order-related information and updates, as well as addressing inquiries and requests. Users they may receive emails encompassing company news, updates, product or service information, and more. Should a user wish to stop receiving these emails, they can find detailed unsubscribe instructions at the bottom of each email or reach out to us through our website.
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to provide customer support:
Including to investigate and address user concerns and to monitor and improve our customer support responses and processes.
How We Protect Your Information
We implement suitable methods for collecting, storing, and processing data, along with security measures to safeguard your personal information, username, password, transaction details, and the data stored on our site against unauthorized access, alteration, disclosure, or destruction.
The exchange of sensitive and private data between our site and its users occurs through an SSL secured communication channel, ensuring encryption and protection with digital signatures.
Sharing Your Personal Information
We do not engage in the sale, trade, or rental of personal identification information belonging to our users to third parties. We may, however, share generalized, aggregated demographic data that is not associated with any personal identification information about visitors and users. This information may be shared with our business partners, trusted affiliates, and advertisers, all for the purposes previously mentioned.
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Some of SERENEKID's services and features require that we share data with our affiliates, subsidiaries, and partners, for legal reasons or in connection with claims or disputes.
SERENEKID may share data:
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With SERENEKID service providers and business partners:
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payment processors and facilitators
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social media companies, including Meta and TikTok, in connection with SERENEKID's use of their tools in SERENEKID's apps and websites (see Facebook’s privacy policy and TikTok’s privacy policy for information on their collection and use of data)
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consultants, lawyers, accountants, and other professional service providers
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insurance and financing partners
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For legal reasons or in the event of a dispute:
SERENEKID may share users’ data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns.
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This includes sharing data with law enforcement officials, public health officials, other government authorities, or other third parties as necessary to enforce our Terms of Service, user agreements, or other policies; to protect SERENEKID's rights or property or the rights, safety, or property of others; or in the event of a claim or dispute relating to the use of our products. In the event of a dispute relating to use of another person’s credit card, we may be required by law to share your data, including order information, with the owner of that credit card.
This also includes sharing data withothers in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.
Cookies and Third-Party Technologies
SERENEKID and its partners use cookies and other identification technologies on our apps, websites, emails, and online ads for purposes described in this notice, and SERENEKID's Cookie Notice.
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Cookies are small text files that are stored on browsers or devices by websites, apps, online media, and advertisements. SERENEKID uses cookies and similar technologies for purposes such as:
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authenticating users
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remembering user preferences and settings
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determining the popularity of content
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delivering and measuring the effectiveness of advertising campaigns
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analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services
We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.
Please see our Cookie Notice for more information regarding the use of cookies and other technologies described in this section.
Third Party Websites
Users may encounter advertisements or other content on our site that direct them to websites and services operated by our partners, suppliers, advertisers, sponsors, licensors, and other third parties. Please note that we have no control over the content or links present on these external sites, and we are not accountable for the practices these websites employ. Furthermore, these external websites or services, along with their content and links, may undergo frequent modifications. They may also have their own distinct privacy policies and customer service guidelines. Therefore, when browsing and interacting with any other website, including those linked to our site, you are subject to the terms and policies of that specific website.
Changes to this Privacy Policy
SERENEKID reserves the right to revise this privacy policy at its discretion and at any time. In the event of updates, we will send you an email notification. We recommend that users regularly visit this page to stay updated on any alterations to understand how we are safeguarding the personal information we gather. By using our services, you acknowledge and accept that it is your responsibility to periodically review this privacy policy and stay informed about any modifications.
Your Acceptance of These Terms
By utilizing this website, you indicate your consent to adhere to this policy. If you do not concur with this policy, we kindly ask that you refrain from using our website. Your ongoing use of the site subsequent to the publication of any alterations to this policy will be considered as your acknowledgment and acceptance of those revisions.
Contacting Us
Should you have any inquiries regarding this privacy policy, the procedures followed by this website, or your interactions with this website, please don't hesitate to reach out to us via the following contact information:
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333 Las Olas Way
Fort Lauderdale, FL 33301